The Babel System

Visual identity project examining the sin of hubris through the story of the Tower of Babel, and its modern expression in the age of artificial intelligence.

The project builds a structured visual system inspired by code, diagrams, and AI system anatomy. Branching lines and modular forms are used to translate digital complexity into a clear printed and digital identity.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

The system was applied across a booklet, poster, and mini-site, maintaining consistency while adapting to different formats.