Marketing motion design work for Lightricks’ B2C products, focused on performance-driven creative for user acquisition. I designed motion, video, and static assets for performance-driven digital marketing, primarily for Facetune, with additional work for Videoleap and Photoleap. The work centered on creative optimization, iterating on high-performing ads by refining visual hooks, remixing successful elements, and producing new variations at scale. Generative AI was used as a core production tool to accelerate iterations, generate new hooks, and, in some cases, fully build ads, later refined through motion design and graphic editing.